What is Bulk SMS Marketing and advantages of using it?


What is Bulk SMS Marketing and advantages of using it?


Bulk SMS Marketing is one type of direct marketing approach that uses text or SMS to promote or advertise a business or to share delicate information with the customers. Bulk SMS service is getting more popular as days passing by and businesses are going more digital. It helps a business to make a step on the ladder of growth in the highly competitive market.

Bulk SMS marketing allows your business to get connected with new and existing customers and it builds a strong communication line and trust between the customers. The most beneficial point of using this SMS service is that it gets instantly delivered to your customer and it requires no internet connectivity.

Bulk SMS service also helps in generating leads for your business which can increase sales. It let your business keep the existing and new customers in touch. By using SMS service, your business can promote or advertise the products and services or share any important information to your audience in an easy manner.

It is used by all sized companies, organizations, businesses-like the financial sector, e-commerce industry, airlines, educational institutes, travel sector, insurance companies, etc to send out alerts or notifications, updates, and marketing of services and products.

There are two main types of Bulk SMS marketing-
  • Promotional Bulk SMS- This type of SMS is used for the promotion of products and services of a business, newly launched, to share coupons, discounts, surveys, campaigns, etc to the customers. It is a great way to make brand awareness among the audience.

  • Transactional Bulk SMS-This SMS service is used basically for sharing sensitive data of customers. It can be useful to send information like bank updates, payment alerts, transaction-related notifications, order updates, ticket booking, etc.

    • Advantages of using Bulk SMS marketing with your business-

  • Instant delivery- It is a way of reaching customers with a single click. Using, Bulk SMS marketing, businesses can reach customers even when there is no internet connection within a second.

  • Wider reach- Businesses can reach a huge set of audiences with the help of bulk SMS instantly. It makes it easier for companies to reach a large targeted audience by sending a bulk of messages in just one go.

  • Low investment and high return- Bulk SMS service is budget-friendly and effortless to use for all businesses. Its cost-effectiveness and higher returns in investment make it more usable by a business.

  • Personalized- It allows SMS to be personalized on the basis of customer’s buying behavior, geographical variations, etc. Personalization with bulk SMS service can be done at a very minimal cost than other marketing tools.

  • Higher conversion rate- Comparing to other advertising strategies, it has a high conversion rate. It increases the footfalls for a business by converting the prospects into leads.

    • Bulk SMS service can be a great opportunity for your business to maintain a healthy relationship with your audience, to know what they are interested in and how can you serve them better with your services. It boosts the trust and loyalty towards your customer which is very important for a business to grow. It is the best marketing technique that assists your business to reach your targeted audience by sending sms to anywhere in the globe even without internet connectivity.